I build strong teams and scale products with purpose and sustainable impact.
Product Leader | Marketplaces & Digital Platforms
Who I am
🏃♂️ Sports & Movement
Sports are my passion - from rowing and swimming to running and crossfunctional training. Movement gives me energy and helps me clear my mind.
🚗 Mobility & Technology
I love traveling by train and enjoying the scenery. Cars fascinate me, especially electric cars - I ride an electric motorcycle and am passionate about sustainable mobility.
🌲 Nature & Hiking
Nature is my retreat. Hiking gives me inspiration and peace. It's the perfect balance to the digital world and helps me develop new perspectives.
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What drives me as a Product Leader
I'm people‑first and growth‑oriented, empowering teams to own outcomes—both in product and in leadership. My approach combines strategic thinking with hands-on execution, always focusing on measurable impact.
From startup scale-ups to enterprise transformations, I bring 15+ years of marketplace and platform experience. Curiosity drives my decisions, collaboration fuels my teams, and continuous improvement shapes every product I touch.
People first
Building high-trust, autonomous teams
Sustainable product development
Long-term user value over short-term gains
Discovery & growth mindset
Combining research, data and iteration
Impact
Measurable results with purpose
Energy & discipline
High standards and continuous improvement
What I've delivered
OCELL
Head of Product
- Increase ARPA through new 3-tier subscription model
- Improve time-to-value through reduced onboarding time for new customers
- Enable transaction business models through new customer group (consumers / small forest owners)
- Introduce product principle framework to drive value & impact through the entire organization
ImmoScout24
Director Search & Platform
- Launching AI-powered features and tools across the seeker journey → engagement, innovation ratio, capabilities & login rates ↑
- Redesign Exposé (Gallery, attributes, CTA) and enabling more supply and real estate content for seekers
- Lead cross-functional org w/ 100 employees (Product, Tech, UX, SEO)
ImmoScout24
Director Product B2B
- Launched ImmoPoints virtual currency & shop for upsell placements and services
- Introduced new memberships for New Home Builder segment → ARPU ↑
- Embedded Segment Owner roles and Discovery/Delivery split → org efficiency ↑
- Expanded ecosystem (floor plans, valuations, data services) → deeper lock-in
mobile.de (Adevinta)
Head of Product B2C
- Executed OneFlow (based on the strategy defined earlier): unified lead funnel for Contact Leads, Financing, Leasing and Online Buying
- Launched Online Car Purchase & an integrated Leasing Product
- Transformed mobile.de into a trusted, transaction and mobility platform (e.g. introduced Onwership phase)
- ↑ core leads, login, registrations, NPS & revenue; led division of 30+ PMs / 5 Product Leads
mobile.de (eBay Classifieds)
Product Lead
- As Product & Squad Lead introduced new Ways of Workings entirely, e.g. Squad Setup, OKRs, Empowerment (e.g. bottom-up-pitches), outcome driven work
- Achieved Product Market Fit & significant Growth for Financing Product, which became a double-digit-million revenue stream.
- Introduced company-wide Conversion Rate Optimization practices & defined strategies to optimize User Journey across different needs (e.g. flows consolidated to one with different value props / offerings).
- Set a blueprint based on Financing, which has been taken for another new products, e.g. Leasing, Online Buying
Earlier Career
2008–2018
Held product leadership and individual contributor roles at notebooksbilliger.de (Product Team Lead), FLYERALARM (Director PMO), solute/billiger.de (Senior Product Manager), 1&1 Internet SE (Commercial Product Manager; earlier Junior PM), and erasys/ROMEO (Senior Product Owner).
Drove CRO and A/B testing programs, rebuilt key commerce & navigation flows, and improved conversion and revenue.
Built and led cross-functional teams (up to ~15) and introduced portfolio prioritization & CRM segmentation.
Delivered subscription growth and retention, and supported international expansion.
Get in Touch
Ready to discuss your next product challenge? Let's connect.
Let's Connect
Whether you're looking for a product leader exchange, want to discuss marketplace strategies, or explore collaboration opportunities, I'd love to hear from you.
Quick Response
I typically respond to messages within 24 hours. For urgent matters, feel free to reach out on LinkedIn.